nordstrom
"But we've never had copy in a designer magazine before. I mean, there's never copy in any designer magazines."
ME: "I know."
Winner of Communication Arts award
How do I bring a new perspective to a trend that pops up every single year? Go back to my inner child and create a unique and whimsical print and digital story.
Nordstrom catalog covers
Packed with new features, how do we make this new-to-market product stand out? Easy. Tell customers. Show customers. In a multichannel campaign.
Woof! Rover
Create a series of emails, social, and digital ads focusing on why you should use Rover for your next dog walk or cat-sitting service. Thanks, I'd love to. (And they performed wonderfully.)
Short List Beauty: Procter & Gamble
Clean, cruelty-free beauty with a shortlist of powerful ingredients, that's the future of skincare.
Because every day should be Earth Day: Savers/Value Village
Who wants to preach? But I did want to educate, inspire, and engage social users in a relatable and meaningful way. This y-o-y campaign had an increased engagement of 17%.
I helped write a brand book and messaging pillars to identify and promote the brand voice across dozens of omnichannel assets.
When you need to maximize SEO, create meaningful, relevant, and shareable content, you create, schedule, manage, and implement an editorial calendar.
Ramping up at mach speed, learning the brand voice, and partnering with dozens of people, I was responsible for writing hundreds of Black Friday to Valentine's Day messages for the Walmart.com home page and social channels which receive millions of views and clicks a day.
