National Thrift Shop Day, Value Village/Savers

Me in 2019: "Did you know there's a National Thrift Shop Day? How are we not capitalizing on this holiday that has our name written all over it? Let's own this!" Since then, Value Village/Savers has continued to see year-over-year growth in traffic, sales, and engagement. From email promotions, giveaways, and social media sweepstakes, take a look at the evolution of offers and creative as consumer insights helped navigate the way.