Amazon, Fire Max 11 tablet

As Amazon is always innovating and improving products, this was an exciting opportunity to be in on a new 360 product launch from the start. I wrote everything from overall brand concepts and positioning to playbooks and model personas, packaging copy to in-store videos, and website landing pages to digital and social ads. Many test versions were also created and ready to go (based on performance). Hello, we love data and metrics. This project was fire! And sales, as I hear, are growing as planned.